Blue Denim

It’s not everyday that you find yourself shooting on the rooftop car park of your local Ikea, before a spot of shopping at the mothership accompanied by an ‘obligatory’ meatball lunch. As a photographer myself I have a soft spot for shooting in car parks, as there is something about the contrast of concrete against a fashion based concept that I adore. And with myself wearing an ‘ikea blue’ denim jacket that particular day, I thought it wouldn’t be a more fitting location to shoot.